] He placed product/market fit as a precondition for effectively scaling marketing for a company in his startup marketing pyramid. List: Entrepreneur Theory & Practice (BMGT7025) Section: Startup Next: The … Add to My Bookmarks Export citation. Add to My Bookmarks Export citation. The revelation led to his first book, The Four Steps to the Epiphany: Successful Strategies for Products that Win, which served as the course text for his first class and heralded the birth of Customer Development, which in turn spawned the Lean Startup movement. 9780989200509,9780989200509. Four Steps to the Epiphany by Steve Blank, August 31, 2006, Lulu.com edition, Paperback Lean startup is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning. This item appears on. Type Book Author(s) Steven G. Blank Date 2013 Publisher [K & S Ranch] Pub place [Pescadero] Edition Fifth edition ISBN-13 9780989200509. This item appears on .  Steve Blank referred to the concept of product/market fit as a step in between customer validation (step #2 in his book The Four Steps to the Epiphany) and customer creation (step #3). The four steps to the epiphany : successful strategies for products that win The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany. Type Book Date 2010 Publisher Cooper-Vlaskovits ISBN-13 9780982743607. Previous: Chapter 1, High tech marketing … Preview. The four steps to the epiphany: successful strategies for products that win.